What is Logistics?

Logistics Definition

Logistics is the difference between order and disorder - Sun Tzu: 500 BC 

Definition: "Logistics is the detailed process of organising, through planning, coordination and implementation, any large and complex activity usually involving people, equipment and transportation."
- Fairexx Logistics, Berlin

Definition: "Logistics is the process of planning, implementing, and controlling the efficient, effective flow and storage of goods, services, and related information from point of origin to point of consumption for the purpose of conforming to customer requirements."
- Council of Supply Chain Management Professionals

Definition: "Logistics is about delivering the right product, in the right quantity and the right condition, to the right place at the right time for the right customer at the right price."
- The classical definition - also known as 'The Seven Rights'

Another logistics definition states: "This is the procurement, the distribution, the maintenance, and in some cases, the replacement of materiel's and the training, development and education of personnel in the logistics process".

A definition may be complex but at Fairexx we understand that event and exhibition logistics is simply the moving of goods and products from A to Z and making sure that everything goes smoothly in between - and, to make this go smoothly, we at Fairexx believe in delivering the very best logistics service and earning your trust.

Logistics Management

In business today the definition of the term 'Logistics Management' is often used to describe the commercial activity of transporting goods to customers - and in the case of event and exhibition logistics; this means establishing and successfully implementing the transport and logistics management plan for any event, be it an exhibition or convention, an indoor or outdoor concert, a specialist festival, an anniversary celebration, official ceremony, a competitive sporting event or simply a large party."

It is one thing to know the definition of logistics and it's another to make sure it works like it needs to.

If logistics is the difference between order and disorder, then successful logistics is all about attention to detail and planning for every contingency. This is the Fairexx global philosophy - to be prepared for what can go wrong and do everything we can to ensure that it doesn't. This is why we prepare our teams, our clients and our service partners for such eventualities.

The details that make the difference are those logistical challenges and operational requirements that deal with a client's; logistics design and development, logistics acquisition, comprehensive storage and cataloguing, safe movement of stores and materials, their distribution, maintenance, final evacuation and secure removal, as well as the disposition of a client materiel's, construction and maintenance, operation and allocation of facilities, and the acquisition or furnishing of services. Every aspect of logistics management.

At Fairexx our definition for this is: Creating a great commercial network of all those parties involved with the management, planning, handling, storage, transportation and receiving of all materials and valued items entrusted to us by our clients and ensuring that this process takes place together with clear and helpful communication. The Fairexx Logistics approach is one we are very proud of and one our clients benefit from year on year.

Logistics History

The history of logistics can be traced back thousands of years as can the exhibition and events industry. The origin of the logistics profession can be traced back to the trade routes, both land and sea, that linked Europe with the Far East. Historically, a special group of guides and managers came into being who would organise the great caravans of goods and spices. They would then lead assemblies of merchants from one point to another ensuring that people arrived safely and that goods were protected from both depredation and environmental harm. Just like today, these first logistics experts had excellent local knowledge, understood the challenges, were committed to intercultural communication and, above all else, made sure that what was sent arrived where it should. The merchants could then display their wares at great markets which were, in many ways, the first exhibition centres.

In history, the origin of the word Logisticsis believed to date back to the Greek and Roman empires when military officers known as 'Logistik as' were responsible for ensuring the supplies essential for the army were always available when needed. The great Chinese tactician, Sun Tzu, referred to the importance of Logistics more than 2,500 years ago in his manuscripts and stressed the importance of effective logistics techniques in any endeavour.

Looking back on history, the term became popular again during the late 19th century and is said to derive from the French word logistique (meaning to lodge or store for future use).

As the transportation, storage and management of shipments has become ever more essential to the effective operation of a modern society so the science of logistics has become integrated in our lives at almost every level. As such, logistics is now recognised as a network of "people systems" rather than "machine systems" - all of whom which are working to ensure a planned result.